Fouz Alfahad To Create Lipstick Range For Mac

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A brand that’s been around since 1984 has successfully done so by being able to embrace change. In Spring 2016, MAC Cosmetics announced a partnership with Caitlin Jenner on a “Finally Free” range. In 2011, they teamed up with beauty blogger to release a collection of eye shadows. Cue 2017, and the Global MAC team have renewed their image by teaming up with 10 Instagram beauty influencers from across the globe - cleverily keeping existing AND acquiring new millenial customers. Senior vice president of public relations Catherine Bomboy Dougherty outlines that Mac’s progressive attitude is the foundation of the brand.

Essentially each of these influencers have a collective Instagram following of 11.7 million, not to mention their Youtube, Facebook and Snapchat mediums in which they’ll showcase the lipstick shades they created. No doubt, global media will also pick up the story - not bad for embracing a lil' social change! One finds it laughable when brands criticise the cost of influencers given their social reach, their ability to generate sales as well as providing “legitimacy” for a brand's reputation. As much as any $200,000 TVC would!

Are you placing yourself where your customers are? See the MAC X Influencer collaborations below! 1) from Germany opted for a warm, brown-toned nude – her inspiration, Cinnamon. 2) from the USA crafted a caramel-coloured nude sharing the hashtag #MACxGabrielZamora 3) from the UK aimed for the shade of her lips, but better!

Fouz Al Fahad To Create Lipstick Range For Machine

4) in Brazil created a classic red - the only influencer who varied from a nude shade! 5) in the UK aimed for a “universally flattering natural shade” with pinky flesh undertones 6) from Australia opted for a matte nude! 7) in Canada chose a sheer pink, focusing on the quick and easy things women do, to make themselves feel better! 8) in the Middle East created a deep rose matte, representing the hardworking and independent changes of younger women in the Middle East 9) in the USA opted for a a nudish colour with cool undertones 10) in France – a caramel toned nude – the only influencer to select MAC’s Glaze formula.

Every woman’s go-to lipstick haven, MAC Cosmetics is set to develop a 10-piece lipstick range in collaboration with Kuwaiti social media sensation Fouz AlFahad (1.6m followers), who will be creating her very own lipstick for the campaign, launching this April. Isn’t Fouz living every girl’s dream? The Luxury Arcade X House of Nomad Homegrown designers and champions of luxe athleisure, House Of Nomad, joined hands with upscale retailer The Luxury Arcade to create a limited edition of oversized hoodies, dedicated to the city of Dubai. Available to shop at TheLuxuryArcade.com Supreme X Louis Vuitton Tapping the urban streetwear market, French powerhouse Louis Vuitton collaborated with NY based cult label Supreme. The collection made its debut at the SS17 menswear runway featuring brightly coloured pop red accessories with Supreme’s red-and-white box logo proud and prominently alongside smaller white LV initials.

Lipstick

Fouz Al Fahad To Create Lipstick Range For Mac 2017

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